Taconic Biosciences Branding and Tactics
Role: Creative Direction and Design
Client: Taconic Biosciences
Taconic Biosciences has been a leading provider of research models for over 65 years. Through all six decades, they had a singular mission—to accelerate advancements in human health by providing customers the best animal model solutions, combining the best performing models, exclusive technology, industry-leading expertise, and customized programs leading to greater insights into diseases and their treatments.
Our goal was to create a more consistent, distinct design language in-turn updating their brand and revitalizing the dated imagery. We built the new brand identity around the need to express the companies flexibility and white glove service for clients, dynamic while still retaining sophistication with a bold modern approach. Creating a flexible grid visual system, redeveloping guidelines and bringing their historic bold colors to the forefront, along with a sophisticated system for key art creation allows the Taconic brand to be reinforced in every scenario, beautifully and consistently.
