Coca-Cola Product Facts Page Content Creation
Role: Creative Direction
In 2017, even though Coca-ColaProductFacts.com was providing clear answers to consumer questions about product and ingredient information, the website needed improvements on the User Experience and further enrichment of content, including more visuals, to support search goals.
Using our knowledge of consumer insights, and SEO keyword research, we selected high search volume topics around which to develop more dynamic visual content on Coca-ColaProductFacts.com. In doing so, we helped provide clear answers and proactively delivered content to address the motivations behind consumers’ questions. All of this was done with a consistent style and voice that elevates The Coca-Cola Company character and further engages loyal consumers, providing a growing resource of trusted information on the Product Facts website.
Knowing that a majority of people visiting Coca-ColaProductFacts.com are now viewing on their mobile devices (69% of all visitors now, in fact!), we began developing visually engaging animated videos and info-grams to enhance the site and better engage consumers with the relaunch of the Built for Mobile site in 2018.
Our approach was to fuse a fun, minimalist style design in our video content, with User Experience sensibility applied to our motion graphics. We front-loaded our videos with the most important messages, and used a friendly tone to engage and educate our audience. Our designs carefully crafted key visuals and text in bold, bigger image sizes for optimal legibility as well as search visibility.