Allergan’s Botox for Men with Deion Sanders Campaign Video
Role: Concept and Script Creation, Creative Direction
Client: Allergan
Concept, script and storyboard creation for Botox, featuring Deion Sanders, the only athlete to play in both the Super Bowl™ and World Series™.
Harnessing Sanders’ trademark swagger, style, and humor, Allergan wanted to develop a video featuring Sanders sharing how he addressed his moderate to severe frown lines and crow’s feet with BOTOX® Cosmetic. Working directly with the account teams and Deion, I crafted multiple treatments, scripts and storyboards that felt connected with the targeted demographic emphasizing “it’s acceptable for a man to invest in his appearance.” while keeping it light and fun.
After multiple rounds of revisions, edits, and a shoot in one of Deion’s favorite Dallas bars we landed on the version above.