Role: Creative Direction
Client: Medtronic
Creative Direction for a series of celebrity endorsed videos for Medtronic CGM System.
Sam Talbot is a celebrity chef, author and entrepreneur. Sam also has type 1 diabetes and has made significant contributions as an advocate to the community – through his bestselling cookbooks, as a founding member of Beyond Type 1 and most recently by spearheading our new “Live More. Worry Less.” campaign to raise awareness of diabetes technologies.
