MSD Bladder Cancer Campaign

To educate oncologists about the dire prognosis facing patients diagnosed with metastatic urothelial carcinoma, Wildtype humanized the bleak statistics by integrating patients into the graphical display. Early research showed that this powerful campaign shattered any illusions HCPs had about the disease state and reminded them of the importance of continued research and development. For this global omnichannel campaign, we created editable assets for countries to use within their respective territories to increase awareness. This allowed the campaign to retain a cohesive look and feel with key messaging as well as providing affiliates the opportunity to translate, create exclusive URLs, and highlight any statistics that may be relevant within those countries.

Here is an example of the US adaptation of the website: advancedbladdercancerawareness.com.