Federal Equipment Branding
Role: Art Direction
Federal Equipment older branding/advertising design to the left. New rebranded design on the right.
This redesigned brand image for Federal Equipment retains elements from their successful “Think” campaign while incorporating new, bold, clean design elements. The imagery was updated with a complimentary color palette which represents their Pharmaceutical, Chemical and Plastics divisions. A dynamic, flexible triangular grid system has also been designed that is reflective of the arrow from the historic “Think” campaign. The grid system can also morph and/or expand to support brand imagery and key-art.
Design Process Mood board
Final design and branding.
Trifold brochure.
Web based advertising campaign.